Where I can help
I partner with like-minded creative and web studios to work both in and on the business.
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Creative & web studio optimization
I build systems and tools that transform owner-dependent operations into scalable, profitable businesses. Using frameworks refined over 18 years, I identify the high-leverage work between major milestones and optimize the processes and customer experience within those zones.
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Project leadership & delivery
I lead, ship and rescue web projects and teams. Whether you need senior leadership for client work, hands-on development support or a bit of both, I move easily between strategy and code and work as a trusted extension of your team.
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Strategic advisory & ideation sessions
Advisory and ideation sessions for studios that need clarity and outside perspective on a specific challenge. Drawing on nearly two decades of hands-on creative and web studio ownership, I help you think through decisions and develop valuable next steps in a single session.
18 years of making and optimizing websites, apps and businesses.
I’ve spent the last 18 years on a wild ride through the web industry. I started a web design company during college in 2007, learned the ropes at Erskine Design in England working with clients like the BBC, then founded Good Work in 2014—bootstrapping it from a solo web development freelancer to a seven-figure operation serving clients like Tito’s, PBS and Caesar’s Entertainment before selling it in 2024.
Latest blog posts
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Fall back
What creative studios and dev shops need to do to stay relevant in the AI era without becoming commoditized slop. What’s covered: Your people are your moat · Easy to do, hard to be the best · Quality and simplicity · Never look to others · Don’t ignore the future · What I woul…
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On getting paid faster
These five cashflow levers are arguably the quickest, easiest wins when optimizing your service business. Frequency of online payment deposits Update your online payment system to deposit into your bank account daily instead of weekly. Or whatever the quickest interval availab…
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Reading between the lines
There’s a lot to learn in a professional services business between the day you open your doors and the day you sell or retire or whatever it is you do next. And there are a million different angles you can take to improve the future based on the past. Here is a line graph of my…
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The stuff between
Simply put, your service business in its most raw form look something like this: Stuff → Lead; Lead → stuff → Signed contract; Signed contract → stuff → Start; Start → stuff → Complete; Complete → stuff → Aftercare. And there’s a level of automation and organizatio…
